FMCG and CPG logistics excellence
Plan daily restocking across stores, distributors, and dark stores with capacity-aware routing, retailer-compliant delivery windows, multi-carrier dispatch, and real-time visibility — all in one platform.
The complete order-to-delivery system for FMCG/CPG enterprises
From distribution center to store shelf, distributor, and doorstep, Eastern orchestrates restocking, routing, multi-carrier dispatch, and real-time visibility in one platform — so high-frequency distribution stays compliant, efficient, and resilient through every demand cycle.
Every shipment moves through one orchestration layer — from distribution center to store shelf.
Order received
Restock and DTC orders are captured from every channel into a single queue.
Capacity & route planned
Routes are built against 250+ constraints — load type, time windows, and capacity.
Multi-carrier dispatch
Orders are allocated across captive fleets and carriers by cost and delivery window.
In transit & tracked
Every shipment is tracked across all miles with geofenced alerts on exceptions.
Delivered to store & DTC
Deliveries land within retailer time windows to protect on-shelf availability.
Proof & resolution
Verified proof-of-delivery is captured and on-ground exceptions are resolved fast.
The Eastern edge
Unify fulfillment across the entire distribution chain
Manage every leg — from manufacturer to distributor to retail store to DTC — within a single orchestration layer.
Align order inflow with fleet capacity, carrier contracts, and route feasibility to maintain consistent service levels across warehouses, distributors, and doorstep deliveries.
Elevate the restocking experience
Optimize store and distributor restocking by aligning deliveries with strict retailer time windows, temperature constraints, and promo-driven demand spikes.
Reduce chargebacks and protect on-shelf availability across every outlet.
Optimize routes using 250+ real-world constraints
Replace static beats with algorithmic route planning that accounts for load type, time windows, capacity, and service levels.
Increase drops per route, manage mixed pallet and parcel deliveries in one trip, and reduce fleet requirements while maintaining SLA adherence.
Handle promo spikes and seasonal demand without expanding fleet
Promotions and seasonal cycles increase volume unpredictably.
Reallocate capacity dynamically and orchestrate on-demand carrier support to absorb demand surges — maintaining margins without permanent fleet expansion.
Track and resolve exceptions from DC to doorstep
Monitor execution across DC → store → distributor → DTC in real time.
Use geofenced alerts, automated updates, and verified proof-of-delivery for retailers to resolve on-ground exceptions quickly and protect service commitments across all miles.
“We use Eastern for dynamic planning to support our delivery routes, as well as for tracking all-mile delivery. Its powerful routing solution handles a wide range of business constraints — helping us increase delivery SLA to 95% and reduce the number of vehicles in use by 18% in a single year.”
18% reduction in vehicle expenses and 95% delivery SLA
Global results in FMCG & CPG logistics
Frequently asked questions
How does Eastern help optimize FMCG/CPG distribution networks?
Eastern unifies planning, routing, dispatch, and tracking across the entire chain — manufacturer to distributor to store to DTC. Constraint-based optimization increases drops per route and reduces fleet needs while keeping deliveries within retailer time windows.
How does Eastern ensure visibility in FMCG supply chain operations?
End-to-end visibility across all miles with real-time tracking, geofenced alerts, and turn-by-turn updates. Dispatchers see every shipment and driver and can respond to exceptions in real time to maintain speed and reliability.
What FMCG logistics challenges can technology solve?
Strict retailer delivery windows, temperature constraints, unpredictable promo and seasonal spikes, chargebacks, and underused fleet capacity — all addressed through capacity-aware routing, multi-carrier dispatch, and proof-of-delivery.
Ready to outsource your fulfillment?
Get faster shipping, accurate inventory, and per-order rates that scale with you — with no long-term contract.